Call Now
Website
Call
Business Details
Expert Wood Flooring Solutions in Tring
Criterion Flooring is a family-run business with over three decades of expertise in supplying and installing high-quality wood flooring solutions. Founded on a deep passion for natural materials, we specialise in solid wood, engineered wood, and laminate flooring, alongside bespoke joinery services including skirting, architraves, and doors. Our team, led by owner Luke Smith, prioritises client needs through tailored advice on material selection, ensuring longevity and aesthetic harmony with existing interiors.

With FSC and PEFC certifications, we guarantee responsibly sourced timber and meticulous craftsmanship, serving both residential and commercial clients across Hertfordshire and surrounding areas. Our reputation, built on word-of-mouth recommendations, reflects our commitment to excellence in every project, from floor preparation to final finishes.
Services
Floor Installation Floor Refurbishing Bespoke Joinery Sustainable Flooring Maintenance Services
Highlights and features
  • We offer over 30 years of experience in wood flooring expertise.
  • Our team provides FSC and PEFC-certified sustainable materials.
  • We deliver comprehensive services from installation to restoration.
  • Family-run business with a focus on client satisfaction and quality.
  • Testimonials highlight our professionalism and attention to detail.
Associations and certifications
  • FSC
  • PEFC
What people say
Beautiful white wood effect flooring Outstanding job Amazing finish High standard Hassle free
Services
Floor Installation
Criterion Flooring specialises in installing solid, engineered, and laminate wood flooring. Our team ensures precise fitting, from subfloor preparation to final finishes, guaranteeing durability and aesthetic appeal. We offer expert guidance on material selection to match your space's requirements.
Floor Refurbishing
We restore existing wood floors to their original condition through sanding, staining, and varnishing. Our colour-matching expertise ensures seamless integration with current interiors, extending the lifespan of your flooring while maintaining its natural beauty.
Bespoke Joinery
Our joinery services include skirting boards, architraves, doors, and staircases tailored to complement your flooring. Each piece is crafted to match your design preferences, ensuring cohesive, high-quality results that enhance your property's character.
Sustainable Flooring
Criterion Flooring offers FSC and PEFC-certified wood, ensuring responsibly sourced materials. Our sustainable practices prioritise environmental stewardship without compromising on quality, providing clients with ethically produced flooring solutions for modern and traditional spaces.
Maintenance Services
We provide maintenance advice and services, including re-sanding and re-varnishing, to preserve your floor's appearance and longevity. Regular upkeep ensures your wood flooring remains in optimal condition, retaining its value and beauty over time.
People
Luke Smith
Owner/Director
Luke Smith, owner of Criterion Flooring, brings over 30 years of expertise in wood flooring. Passionate about natural materials, he advises clients on sustainable, durable solutions while overseeing bespoke installations and restorations with meticulous attention to detail.
Questions
What types of wood flooring do you offer?
We supply and install solid wood, engineered wood, and laminate flooring, including bespoke parquet patterns and FSC-certified options.
Do you provide floor restoration services?
Yes, we specialise in restoring existing wood floors through sanding, staining, and varnishing to revive their original appearance.
Are your materials sustainably sourced?
Yes, our wood is FSC and PEFC certified, ensuring it comes from responsibly managed forests.
Which areas do you serve?
We operate across Hertfordshire, including Tring, Watford, Berkhamsted, and surrounding areas in Buckinghamshire and Bedfordshire.
Can you match new flooring to existing floors?
Yes, we offer colour-matching services to ensure seamless integration with your current flooring through staining or varnishing.
What joinery services do you provide?
We create custom skirting boards, architraves, doors, and staircases to complement your flooring, ensuring cohesive, high-quality results.