Business Details
12 Years
experience
Your Trusted Interior Design Partner in London
Established in 2014 by Sophie van Winden and Simone Gordon, our studio specialises in creating joyful, daring interiors that enhance everyday living. Based in East London, we offer tailored interior design, styling, and consultancy services for residential and commercial projects of all scales. Our collaborative approach prioritises understanding client needs, architectural context, and spatial functionality to deliver unique, enduring designs. We provide flexible phased services from concept development to full project implementation, including bespoke furniture, kitchen, and bathroom solutions.Sustainability is central to our practice, with a focus on timeless materials, non-toxic finishes, and repurposed elements to reduce environmental impact. Our team combines expertise in colour theory, organic forms, and craftsmanship to create spaces that balance aesthetics with practicality, ensuring lasting client satisfaction.
Services
Interior Design
Styling Services
Design Consultancy
Bespoke Furniture
Kitchen Design
Bathroom Design
Joinery Design
Space Planning
Sustainable Design
Project Management
Details
- Year established: 2014
Highlights and features
- We offer 10+ years of expertise in residential and commercial interior design.
- Our collaborative process ensures designs reflect individual client identities.
- Sustainability-focused approach using non-toxic materials and repurposed elements.
- Bespoke furniture and joinery design services available in-house.
- Proven track record with projects from compact apartments to family homes.
What people say
Unerring taste
Delighted with the result
Creative mood boards
Professional and responsive
Transformed our space
Services
Interior Design
We create tailored interior designs that balance aesthetics and functionality. Our process begins with understanding your lifestyle and spatial requirements, followed by concept development, material selection, and full implementation. From compact apartments to large family homes, we deliver cohesive, enduring schemes that reflect individual tastes while incorporating sustainable practices and high-quality materials.
Bespoke Furniture
Our in-house bespoke furniture service combines craftsmanship with innovative design. We produce made-to-measure pieces including cabinetry, tables, and storage solutions that optimise space efficiency. Each item is crafted using durable materials and finishes tailored to complement your interior scheme, ensuring both visual appeal and long-term practicality for residential and commercial environments.
Kitchen Design
We specialise in contemporary kitchen and bathroom renovations that maximise usability and style. Our designs incorporate ergonomic layouts, premium materials, and innovative storage solutions. From initial concept to installation, we manage every detail including plumbing, electrics, and finishing touches, ensuring seamless integration with your home's overall aesthetic and functional needs.
Sustainable Design
Our sustainability-focused service prioritises environmentally responsible materials and practices. We specify non-toxic paints, reclaimed wood, and energy-efficient fittings while repurposing existing elements where possible. This approach reduces environmental impact without compromising on design quality, creating healthy, durable spaces that align with modern ecological standards and client values.
Project Management
We oversee complete project execution from concept to completion. Our management includes coordinating tradespeople, monitoring timelines and budgets, and quality control during installation. This end-to-end service ensures design integrity is maintained throughout the build process, delivering polished results that meet specifications while minimising client stress and logistical challenges.
People
Sophie van Winden
Co-Founder & Lead Designer
With over a decade of experience, Sophie specialises in translating client visions into functional, stylish interiors. Her expertise in colour theory and material selection ensures cohesive, enduring designs tailored to individual lifestyles while maintaining sustainability principles.
Simone Gordon
Co-Founder & Design Director
Simone brings architectural insight and creative problem-solving to every project. Her background in spatial planning and bespoke furniture design enables innovative solutions that maximise space efficiency while maintaining aesthetic integrity across residential and commercial environments.
Questions
What areas do you cover?
We operate across London and the South East, including Hertfordshire, Essex, and surrounding areas.
Do you handle both residential and commercial projects?
Yes, we specialise in both sectors with tailored design solutions for each environment.
Can you work within specific budgets?
We offer flexible phased services and material options to accommodate various budget requirements.
How do you incorporate sustainability?
We prioritise non-toxic materials, repurpose existing elements, and specify energy-efficient fittings in all projects.
What's your design process timeline?
Timelines vary by project scale but typically range from 3-6 months for full interior schemes.
