Harris Kalinka

If you're selling a house, do you want the buyer to look at the plan and focus all their attention on the layout and size of rooms? Or do you want them to imagine what it's like to be there, sitting in the kitchen, eating breakfast with their children, looking out onto the gardens with the morning light streaming in through the windows? If you're trying to raise investment for a golf resort do you want the investors to look at a flat masterplan and only think about the feasibility of the project?