Business Details
50+ Years
experience
Emergency
services
London's Premier Dry Cleaning & Laundry Services
Established in 1969, we are one of London's largest family-owned launderers and dry cleaners, operating from our original Maida Vale site. With over 50 years of experience, we combine traditional attention to detail with modern energy-efficient technology to deliver exceptional service. Our team of 30 dedicated professionals, many with over a decade of tenure, ensures consistent quality across personal and commercial laundry services. We pioneered London's first delivery services in 2004 and continue to innovate with same-day processing, Sunday operations, and eco-conscious practices. Our investments in state-of-the-art machinery since 2015 guarantee reliable results while minimising environmental impact through water recycling and heat recovery systems.We maintain full control over every cleaning process, avoiding outsourcing to ensure quality standards. Our core values prioritise customer-friendly systems, transparent pricing, and bulk discounts for larger orders. As industry leaders, we balance technological advancements with traditional hand-finishing techniques for garments, curtains, and upholstery. Our commercial partnerships with hotels and AirBnB providers demonstrate our capacity to handle high-volume requirements. We maintain rigorous quality control through barcode tracking, video monitoring, and 15% off orders over 30 to reward loyal customers.
Services
Dry Cleaning
Laundry Services
Alterations
Curtain Cleaning
Rug Washing
Commercial Laundry
Express Service
Sunday Operations
Eco Cleaning
Delivery Service
Details
- Year established: 1969
Highlights and features
- We have over 50 years of experience in London's laundry industry
- Our same-day service operates seven days a week
- We use energy-efficient machinery with 45% reduced consumption
- All cleaning processes are completed in-house for quality control
- Our team includes specialists with over 30 years' garment experience
What people say
Outstanding service
Excellent customer support
Reliable delivery
Professional cleaning
Great value
Services
Dry Cleaning
Our dry cleaning service combines modern hydrocarbon solvents with traditional hand-finishing techniques. Every garment undergoes a four-point inspection and specialist stain treatment before cleaning in state-of-the-art machinery. We offer standard and premium options for delicate or high-value items, with tissue packaging for protection. Our quality control ensures consistent results for clothing, curtains, and upholstery.
Laundry Services
We provide comprehensive laundry solutions including wash-and-fold, bed linen processing, and towel services. Using energy-efficient washers with high G-force spins, we achieve faster drying times while maintaining fabric integrity. Our commercial-grade equipment handles bulk orders for hotels and hospitality businesses with guaranteed 48-hour turnaround times. Same-day service available for urgent requirements.
Alterations
Led by master tailor Minda with 30+ years' experience, our alterations service handles simple adjustments and complex couture modifications. We offer standard 3-day turnaround or express same-day service for urgent needs. The dedicated alterations department includes a fitting room for precise adjustments to trousers, dresses, shirts, and speciality garments.
Curtain Cleaning
Specialist curtain cleaning uses gentle processes to preserve fabrics while removing deep-seated dirt. We handle all curtain types including delicate silks and heavy drapes, with optional shortening and hemming services. Our technicians treat stains before cleaning and use protective packaging to maintain fabric structure during transportation.
Commercial Services
We supply tailored laundry and dry cleaning solutions for hotels, AirBnBs, and corporate clients. Our commercial services include bulk processing with volume discounts, scheduled collections, and account management systems. With capacity for large orders and 24-hour factory operations, we guarantee reliable turnaround times for hospitality and rental businesses.
People
Jake Lyle
Director
With over 20 years in the laundry industry, Jake oversees strategic operations and quality control. He ensures our family values translate into exceptional customer service while managing technological advancements in cleaning processes.
Rose Serdar
Shop Manager
Rose manages daily counter operations and customer relations at our Maida Vale store. With 15 years' experience, she provides expert cleaning advice and ensures smooth coordination between retail and processing departments.
Alan GH Cox
General Manager
Alan coordinates production and logistics across both locations. His 25 years in laundry management focus on maintaining efficiency standards while implementing environmental improvements in our cleaning processes.
Carlos Godinho
Sales Manager
Carlos develops commercial partnerships and manages account relationships. With a background in hospitality services, he specialises in creating tailored solutions for hotels and property management companies.
Fatima Moniz
Processing Manager
Fatima supervises our 30-strong processing team and ensures quality control across all cleaning operations. Her technical expertise in fabric care and machinery maintenance maintains our high standards for garment treatment.
Questions
What areas do you serve?
We cover all London postcodes with collection and delivery services, including Maida Vale, Angel, and surrounding areas.
Do you offer same-day service?
Yes, we provide same-day processing Monday to Saturday until 8pm with guaranteed 24-hour turnaround for urgent requirements.
How do I track my laundry?
All items receive barcode tracking with video monitoring throughout processing to ensure accurate handling and prevent mix-ups.
Are there bulk discounts?
We offer 10% off orders over £15 and 15% off orders over £30 for shop-visiting customers, excluding repairs.
Do you handle commercial volumes?
Yes, we service hotels, AirBnBs, and businesses with scheduled collections and account management systems for high-volume needs.
What payment methods are available?
We accept cash on delivery, card payments by phone, and monthly accounts for regular commercial clients through our secure payment systems.
Reviews (2)
Simona Ferrari
Jan 24, 2018
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They dry cleaned a cashmere duvet for me and it came back rather ruined. When I pointed that out they said it was probably due to water being spilled over it or it had already arrived damaged which was not the case. Something happened to a woollen blanket that lost lots of threads after the dry cleaning (on top of being still stained which is ok with me as the stain might not come off with dry cleaning) and I was told it was probably a badly weaved blanket?). They took them back to see if it can be fixed let see what they say when I collect them. Rather upset about my expensive cashmere duvet (by Hegel, a very good Austrian maker).
Dominic Wilkus
May 31, 2016
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Amazing Service! They did a great job my curtains, great attention to detail. They are always reiable and conistently a great wash on my curtains and my dry laundry and I could check the progress on online which was fabolous. I highly recommend.
