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23 Years
experience
Emergency
services
Your Trusted Carpet Cleaning Experts in London
Ethos Carpet Care was founded in 2003 with a mission to address the lack of ethical, professional carpet and upholstery cleaning services in London. Our commitment to excellence has driven us to invest in continuous training, industry certifications, and state-of-the-art equipment. We are proud to be Woolsafe Approved and members of the National Carpet Cleaners Association, ensuring our methods meet the highest standards. Our team prioritises customer service, treating clients as valued partners while delivering thorough, safe cleaning solutions.

We specialise in restoring natural wool and silk rugs, certified by the Master Rug Cleaner program in Dallas, Texas. Our services extend to leather and stone cleaning, with a focus on health benefits for allergy sufferers through licensed application of Promite dust-mite control. Every job comes with a 100% money-back guarantee, reflecting our confidence in delivering exceptional results.
Services
Carpet Cleaning Upholstery Cleaning Rug Cleaning Leather Cleaning Stone Cleaning
Details
  • Year established: 2003
Highlights and features
  • We have over 20 years of experience in professional carpet cleaning.
  • Our team consists of certified experts with Master Rug Cleaner qualifications.
  • We provide 24/7 emergency cleaning services for urgent needs.
  • We offer a free, no-obligation evaluation of your cleaning requirements.
  • Our 100% money-back guarantee ensures complete customer satisfaction.
Associations and certifications
  • Member of NCCA
  • WoolSafe Approved Service Provider
  • English Heritage Approved Provider
  • Which? Trusted Trader
  • Master Rug Cleaner Certified
What people say
Brilliant results Carpets look like new Very professional Prompt service Delightful young men
Services
Carpet Cleaning
Our truck-mounted carpet cleaning system delivers superior results using advanced hot water extraction. This method ensures quicker drying times, complete waste removal, and a healthier indoor environment. We specialise in restoring high-quality wool carpets while maintaining safety for pets and allergy sufferers. Our process includes a free evaluation and a 100% satisfaction guarantee.
Rug Cleaning
Professional rug cleaning involves dry soil removal, colour stabilisation, and full immersion washing. We handle delicate silk and wool rugs with care, using centrifuge rinsing and temperature-controlled drying. Free pickup and delivery are available for large or multiple rugs across the UK, ensuring convenience without compromising quality.
Leather Cleaning
Our leather cleaning process removes stains and replenishes oils to restore softness and durability. We apply conditioning creams to protect against wear and spills, using safe, tested products. Full insurance covers on-site cleaning, and our technicians are trained to handle all leather types, ensuring long-lasting results.
Stone Cleaning
We restore stone floors and worktops using advanced polishing compounds and grout cleaning techniques. Our survey identifies the best approach for marble, slate, or ceramic tiles, including sealing options to enhance appearance and durability. Services include free advice and a no-obligation assessment for every project.
Upholstery Cleaning
Our upholstery cleaning service evaluates fabric type to determine the safest cleaning method. We use mild detergents and fabric protectors to extend lifespan and maintain appearance. Each job includes a free consultation, ensuring transparency and tailored solutions for domestic and commercial clients.
People
Dasos Gonnella
Director
With over 20 years in the cleaning industry, Dasos founded Ethos Carpet Care in 2003 to address ethical gaps in the market. He holds a Master Rug Cleaner certification from Dallas, Texas, and prioritises customer trust through transparent, high-quality service.
Questions
What areas do you serve?
We operate throughout London and the home counties, including Essex and Surrey, with free pickup/delivery for large rug orders.
Do you offer a guarantee?
Yes, every job includes a 100% money-back guarantee if you're not completely satisfied with the results.
Are your methods safe for pets and children?
Our cleaning products are non-toxic and safe for all household members, including pets and allergy sufferers.
How often should carpets be professionally cleaned?
We recommend deep cleaning every 12-18 months, or more frequently for high-traffic areas or allergy-prone households.
Can you clean 'dry clean only' upholstery?
Yes, our technicians assess fabric type and use appropriate methods to safely clean 'dry clean only' materials on-site.
Do you handle emergency spillages?
Our 24/7 service includes urgent spillage response to prevent permanent staining or damage to carpets and fabrics.