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Business Details
Handmade Persian & Afghan Rugs in Tewkesbury
J W Jennings is a family-run business with over six decades of expertise in sourcing and selling the finest handmade oriental rugs and carpets. Established in the 1960s by Jack Jennings, our company continues under the leadership of his daughter Clare, maintaining a legacy of quality and tradition. Our rugs are crafted by skilled artisans in Afghanistan, Pakistan, and beyond, using time-honoured techniques passed down through generations. We specialise in Persian rugs, Afghan carpets, and Kilim weaves, each selected for their unique designs, durability, and cultural significance. Our commitment to ethical sourcing ensures we work directly with weavers, fostering sustainable practices and preserving traditional craftsmanship.

With a Tudor-era shop in Tewkesbury, we offer a personal service, guiding customers to find rugs that complement their spaces and lifestyles. Our expertise extends to advising on rug care, design integration, and historical context, ensuring clients make informed choices. Whether purchasing online or in-store, customers benefit from our deep industry knowledge and dedication to customer satisfaction. We pride ourselves on combining a vast selection with a tailored approach, catering to diverse tastes and budgets. J W Jennings remains a trusted name for those seeking timeless elegance and quality in handmade floor coverings.
Services
Persian Rugs Afghan Carpets Kilim Rugs Silk Runners Woolknot Rugs Cushions & Ottomans Furniture Covers Moth Prevention Underlay Products Care Guides
Highlights and features
  • We offer over 60 years of expertise in handmade oriental rugs.
  • Our rugs are ethically sourced from skilled global artisans.
  • We provide tailored advice to match rugs to individual spaces.
  • We combine traditional craftsmanship with modern design trends.
  • We operate a family-run business with a personal service ethos.
Services
Handmade Persian Gabbeh Rug
Handmade Persian Gabbeh rugs are crafted by nomadic artisans using handspun, vegetable-dyed wool. Their thick pile offers a soft, tactile experience, blending rustic charm with durability. These rugs are ideal for adding warmth and character to living spaces, appealing to customers seeking authentic, ethically produced floor coverings.
Handmade Afghan Samarkand Carpet
Handmade Afghan Samarkand carpets combine traditional weaving techniques with modern designs, featuring classic motifs and plain stripes. Made from handspun, vegetable-dyed wool, they offer practicality and longevity. These carpets cater to clients valuing cultural heritage and artisanal quality in their home decor.
Handmade Oversize Afghan Kilim
Handmade oversize Afghan Kilims are woven with traditional vegetable-dyed wool, offering vibrant colours and reversible designs. Their durability makes them suitable for underfloor heating systems. These rugs appeal to customers seeking bold, functional art pieces that enhance large spaces with cultural authenticity.
Silk Runners
Silk runners are crafted from the finest silk, showcasing intricate patterns and a luxurious sheen. Their delicate yet durable nature makes them ideal for hallways and high-traffic areas. These runners attract discerning clients seeking opulent, handcrafted additions to formal interiors.
Cushions & Ottomans
Cushions and ottomans are handmade using repurposed Turkish Kilim fabrics, blending vibrant colours with traditional patterns. These items add eclectic charm to seating areas and living rooms. They appeal to customers looking for unique, artisanal decor that complements handmade rug collections.
People
Clare Jennings
Owner
Clare Jennings leads the family business, continuing her father's legacy. With extensive industry knowledge, she personally selects rugs and ensures ethical sourcing. Her dedication to craftsmanship and customer service drives the company's success.
Graham
Manager
Graham oversees daily operations, combining expertise in rug care with a customer-focused approach. He ensures seamless service and maintains relationships with global artisans, upholding the company's standards of quality and tradition.
Jonathan
Deputy Manager
Jonathan supports the team with his deep understanding of rug design and materials. He assists clients in selecting pieces that suit their spaces, reflecting the company's commitment to personalized service and excellence.
Questions
Do you offer international shipping for rugs?
Yes, we provide international shipping for all our handmade rugs and furnishings.
How do I care for a handmade wool rug?
Regular vacuuming and professional cleaning every 1-2 years maintain wool rug longevity.
Are your rugs ethically sourced?
We work directly with artisans to ensure fair wages and sustainable practices.
Can I return a rug if unsatisfied?
We offer free returns within 14 days of delivery for all purchases.
Do you have rugs suitable for underfloor heating?
Yes, our Kilim and wool rugs are ideal for use with underfloor heating systems.
How do I choose the right rug size?
Our team provides guidance on sizing to ensure perfect fit for your space.