Business Details
50+ Years
experience
Expert Carpet, Vinyl & LVT Flooring Solutions in Norfolk
Established in 1969 by Terry and Janet Whittaker, our family business has built a reputation for exceptional customer care and expertise in flooring solutions. Now in its third generation, we specialise in supplying and expertly fitting carpets, vinyl floors, and luxury vinyl tiles (LVT) across Norfolk and surrounding areas. Our service includes comprehensive subfloor preparation, delivery, and professional installation, ensuring every detail meets the highest standards. With decades of combined experience, we prioritise quality underlay, grippers, and doorplates, offering one fully inclusive price with no hidden extras. Our commitment to 'old fashioned' service means we handle all aspects of your project, from initial consultation to final inspection, providing a stress-free experience unmatched by larger retailers.We serve both domestic and commercial clients, including offices, hotels, and schools, with a focus on maintaining traditional values in a modern market. Our partnerships with leading manufacturers like Axminster, Karndean, and Gerflor ensure access to premium products tailored to individual needs. As a locally trusted business, we cover areas up to 15 miles from our Martham showroom, with larger projects considered further afield. Our team personally manages furniture movement, floor preparation, and precise fitting, guaranteeing satisfaction on every job. With over 50 years of heritage, we remain dedicated to combining craftsmanship with contemporary flooring technology for lasting results.
Services
Carpets
Vinyl Flooring
LVT Installation
Fitting Service
Subfloor Preparation
Details
- Year established: 1969
Highlights and features
- We offer 50+ years of family-owned flooring expertise
- Our team provides expert fitting of carpets, vinyl, and LVT
- All-inclusive pricing with no hidden extras
- Free, no-obligation quotations available
- Comprehensive subfloor preparation included
Services
Carpets
We supply and fit premium carpets from leading manufacturers including Axminster and Ulster. Our service covers lounge, bedroom, and hallway installations with quality underlay included. Expert fitting includes grippers, doorplates, and trimming, all provided at one inclusive price.
Vinyl Flooring
Durable vinyl flooring solutions for kitchens, conservatories, and high-traffic areas. We supply brands like Rhinofloor and Leoline with full installation service. Includes subfloor preparation, removal of old flooring, and furniture movement for a complete solution.
LVT Installation
Modern LVT flooring combining aesthetic appeal with water resistance. We install Karndean and Gerflor products with meticulous subfloor preparation. Service includes accurate measurement, professional fitting, and finishing touches for long-lasting results.
People
Terry Whittaker
Founder
Founded the business in 1969 with Janet, establishing its reputation for quality service. Managed operations until his passing in 2017, leaving a legacy of craftsmanship and customer care.
Janet Whittaker
Founder/Partner
Co-founder with over 50 years' experience. Oversees showroom operations and daily business management, sharing expertise to ensure customer satisfaction while maintaining the company's traditional values.
Mark Whittaker
Senior Partner
Joined in 1984, trained by his father. Handles installations and business operations alongside Janet. Brings decades of practical fitting experience and management expertise to the family enterprise.
Ben Whittaker
Partner
Manages sales and installations since 2012. Expands product knowledge through supplier training programs, ensuring modern expertise complements traditional craftsmanship in every customer interaction.
Dom Whittaker
Installer
Joined in 2018, undergoing four-year training program. Enhances skills through supplier courses while maintaining high installation standards set by previous generations of the family business.
Questions
What flooring types do you supply and fit?
We specialise in carpets, vinyl flooring, and luxury vinyl tiles (LVT) for both domestic and commercial properties.
Do you cover areas outside Norwich?
We typically cover 15 miles from Martham, including parts of Suffolk, with larger projects considered further afield.
What's included in your fitting service?
Our all-inclusive service covers measurement, subfloor preparation, delivery, fitting, and furniture movement with no hidden extras.
Can you fit flooring purchased elsewhere?
We regret we cannot fit floors purchased from other suppliers to maintain our quality standards.
Are your fitters professionally trained?
Yes, our family team has over 50 years' combined experience with ongoing training from leading manufacturers.
