Business Details
50+ Years
experience
Your Trusted Carpet & Flooring Specialists in Sunderland & South Shields
Established nearly half a century ago, New Image Carpets remains a trusted family-run flooring specialist serving Sunderland, South Shields, and the wider North East region. Founded on traditional values by Henry Cotton, our business has evolved into a father-and-son partnership that combines generational expertise with modern flooring solutions. As proud members of the Carpet 1st buying group, we leverage national purchasing power while maintaining local service excellence. Our two showrooms display extensive collections of carpets, vinyl, LVT, and laminate flooring from leading industry brands, catering to diverse budgets without compromising quality.We prioritise customer satisfaction through free home sampling, no-obligation estimates, and professional installation by our experienced fitters. Every project benefits from our commitment to honest advice, meticulous preparation, and flawless execution, ensuring lasting satisfaction for residential and commercial clients alike. Our team's in-depth product knowledge and dedication to aftercare service reinforce our position as a reliable flooring partner in the region.
Services
Carpets
Vinyl Flooring
LVT Flooring
Laminate Flooring
Free Estimates
Free Samples
Professional Installation
Details
- Year established: 1973
Highlights and features
- We offer nearly 50 years of combined family expertise in flooring solutions
- Our Carpet 1st membership ensures competitive pricing and product availability
- Free home sampling and no-obligation estimates simplify decision-making
- Experienced fitters guarantee flawless installation of all flooring types
- Two convenient showrooms displaying extensive product ranges across the region
Associations and certifications
- Carpet 1st
Services
Carpets
We provide extensive carpet options including twist, loop, wool-blends, and luxury collections. Our showroom features 'on the floor' deals that include fitting and underlay. With ranges suitable for various budgets and lifestyles, our knowledgeable staff assist in selecting appropriate materials for residential and commercial spaces while ensuring professional installation.
Vinyl Flooring
Our vinyl flooring solutions offer versatile, budget-friendly options with diverse patterns and designs. Ideal for utility rooms and high-traffic areas, these waterproof, easy-clean surfaces include enhanced features like R10 slip resistance and Superguard protection against scuffs. We provide expert guidance on selection and complete installation services for optimal results.
LVT Flooring
Modern LVT flooring mimics natural materials like wood and stone while offering waterproof durability. This low-maintenance solution suits kitchens, bathrooms, and busy commercial spaces. Our bespoke installation service creates unique designs using individual tiles, combining aesthetic appeal with practical benefits for residential and business environments.
Laminate Flooring
Cost-effective laminate flooring provides authentic wood aesthetics at accessible prices. Available in various finishes and thicknesses, our click-and-lock systems suit different room types. We offer comprehensive supply-and-fit services, ensuring proper subfloor preparation and precise installation for lasting performance in domestic and commercial settings.
Free Estimates
We provide complimentary measure-and-quote services for local customers. Our team takes precise measurements to deliver accurate pricing on selected flooring products. This no-pressure service includes guidance on preparation requirements and helps clients make informed decisions about their flooring projects before committing to installation.
Questions
What types of flooring do you offer?
We stock carpets, vinyl, LVT, and laminate flooring with extensive options across different price points and design preferences.
Do you provide installation services?
Yes, we offer professional fitting services for all flooring types purchased through our showrooms using experienced installation teams.
Are your prices competitive?
As Carpet 1st members, we combine local service with national buying power to ensure competitive pricing across our product range.
Can I see samples before purchasing?
We provide free sample borrowing to help customers evaluate flooring options in their own environment before making decisions.
What areas do you serve?
We primarily serve Sunderland, South Shields, and surrounding North East locations with convenient showroom access and local delivery.
What preparation is needed for installation?
Existing flooring should be removed beforehand. We offer uplift services at additional cost if arranged prior to fitting appointments.
