Business Details
Bespoke Carpets & Rugs Crafted in Britain Since 1790
Grosvenor Wilton stands as one of the UK's oldest and most distinguished carpet manufacturers, with a heritage spanning over 230 years. Founded in 1790 by Benjamin Grosvenor in Kidderminster, we remain a family-run business committed to quality, innovation, and craftsmanship. Our bespoke service specialises in creating custom-designed carpets, stair runners, and rugs tailored to precise specifications, blending traditional techniques with modern design. With expertise honed over centuries, we have supplied carpets to royal palaces, prestigious government buildings, and private residences worldwide. Our team of skilled artisans utilises state-of-the-art CAD technology and time-honoured Wilton looms to ensure every product meets the highest standards of durability and luxury.We prioritise the use of premium wools and eco-friendly materials, including our innovative Envirobac backing system, which offers sustainability without compromising strength. Our historical design pedigree enables faithful reproductions of heritage carpets while also inspiring contemporary creations that merge classic patterns with modern weaving techniques. From concept to completion, we collaborate closely with clients, offering a personalised approach that ensures each project reflects individual needs and aesthetic visions. Our legacy of excellence continues to define us as a trusted name in the world of bespoke floor coverings.
Services
Bespoke Carpets
Stair Runners
Heritage Reproductions
Wool Carpets
Custom Rug Design
Highlights and features
- We have over 230 years of expertise in bespoke carpet manufacturing.
- Our team combines traditional Wilton weaving with state-of-the-art CAD technology.
- We supply carpets for royal palaces, historic buildings, and private residences globally.
- We use premium wools and eco-friendly Envirobac backing systems.
- Our historical design expertise enables faithful reproductions of heritage carpets.
Services
Bespoke Carpets
Our bespoke carpet service creates made-to-measure floor coverings tailored to individual specifications. Using traditional Wilton weaving techniques and modern CAD technology, we produce luxury carpets for residential, commercial, and historic projects. Each design undergoes meticulous craftsmanship, ensuring durability and aesthetic precision while incorporating premium wools and eco-friendly materials.
Heritage Reproductions
Specialising in recreating period-accurate carpets, this service caters to restoration projects for historic buildings. Our team combines archival research with traditional weaving methods to faithfully reproduce designs from the 1700s to mid-20th century. Clients benefit from our deep understanding of historical patterns and materials, ensuring authentic results for locations like Kew Palace and Lancaster House.
Stair Runners
Tailored stair runners combine functionality with elegance, crafted from durable wool blends and traditional Wilton looms. Designed to withstand high-traffic areas while maintaining aesthetic appeal, these runners are available in bespoke patterns and dimensions. The service includes expert consultation to ensure seamless integration with interior design schemes.
Wool Carpets
Our 100% wool carpets and wool-blend options offer superior softness, resilience, and sustainability. Using worsted Wilton and woolen spun yarns, these carpets are available in cut pile (Velvet) or loop pile (Brussels) constructions. The 80% wool/20% nylon blend enhances durability while maintaining luxurious texture, ideal for both residential and commercial spaces.
Custom Rug Design
Custom rugs are crafted to exact size, pattern, and material requirements, blending traditional craftsmanship with contemporary design. Available in narrow Wilton Velvet or Brussels loop pile constructions, these rugs suit staircases, hallways, or statement floor installations. The process involves close collaboration with clients to achieve unique, high-quality results.
Questions
Do your carpets have a warranty?
We offer a 5-year warranty against manufacturing faults, delamination, moth attack, and pile reversal. Claims require independent inspection, with replacements subject to depreciation after two years.
What carpet types are best for pets?
Short-loop pile carpets are recommended for pet-friendly spaces. Their tight weave prevents snagging from claws and allows easy vacuuming of pet hair without damaging the pile.
Can I install carpets over underfloor heating?
All our carpets are compatible with underfloor heating when paired with appropriate underlay. Consult approved installers for optimal thermal performance and comfort.
How do I care for my Grosvenor Wilton carpet?
Vacuum 2-3 times weekly using appropriate tools. For cut pile, use brushes/beater bars; avoid these for loop pile. Address compression marks by gentle brushing and use castor cups to prevent permanent distortion.
Do you offer free carpet samples?
Yes, select up to six complimentary samples online. Note that samples may not match current production batches exactly, serving as a guide for colour and texture.
What is the Envirobac backing system?
Our eco-friendly Envirobac backing uses 25% less SBR latex, making carpets lighter, easier to install, and fully recyclable while maintaining superior strength and flexibility.
