Business Details
Your Trusted Interior Design Partner in Milan
So Far So Near is a Milan-based design practice dedicated to creating bespoke interiors and branding solutions that reflect clients' personalities through contemporary elegance and functionality. Founded on the principle of merging tradition with innovation, the studio specialises in tailoring spaces and visual identities that harmonise craftsmanship with modern aesthetics. With a portfolio spanning luxury residential projects in Milan, London, and Bali, as well as collaborations with renowned brands like Hamilton Conte and Trevira CS, the team approaches each project as a unique narrative.Their methodology prioritises client-centric design, evident in award-winning works such as the Glitch Collection, which reimagines traditional textiles through a contemporary lens. Recognised with the Archiproducts Design Awards 2023, the studio combines Italian artisanal heritage with global design sensibilities, offering services from spatial planning to brand repositioning. Their commitment to quality is demonstrated through meticulous attention to materials, finishes, and the integration of dynamic elements that evolve with client needs.
Services
Interior Design
Branding
Product Design
Space Styling
Custom Furnishings
Highlights and features
- Award-winning designs showcased at international exhibitions
- Specialise in merging traditional craftsmanship with modern innovation
- Bespoke solutions tailored to client's cultural and personal narratives
- Collaborate with leading Italian textile brands like Trevira CS
- Proven expertise in luxury residential and commercial projects across Europe
Associations and certifications
- Archiproducts Design Awards 2023
Services
Interior Design
Creating tailored environments that balance aesthetics and functionality. Our approach considers cultural narratives and personal tastes to produce unique residential and commercial spaces. We specialise in reimagining layouts while preserving architectural integrity, ensuring each project reflects the client's identity through curated materials and innovative spatial solutions.
Branding
Developing dynamic brand identities that evolve with market demands. We craft cohesive visual systems combining traditional craftsmanship with digital adaptability, creating memorable logos and communication tools. Our branding extends beyond graphics to encompass spatial experiences that reinforce brand values through materiality and environmental storytelling.
Product Design
Designing bespoke furniture and textiles that merge heritage techniques with contemporary aesthetics. Our product development focuses on innovative material applications, such as Trevira CS fabrics, to create functional art pieces. Each collection tells a story through tactile elements and visual patterns that reference historical design movements while addressing modern living needs.
Space Styling
Curating atmospheric environments through strategic furnishing arrangements and decorative elements. We specialise in creating layered spaces that combine vintage and contemporary pieces, using colour theory and spatial dynamics to enhance architectural features while maintaining functional flow and visual harmony.
Custom Furnishings
Crafting unique, tailored furniture and decorative elements that respond to specific spatial requirements. Our process involves collaborating with Italian artisans to produce one-of-a-kind pieces that integrate seamlessly with existing architecture, combining traditional craftsmanship with modern design principles for truly personalised interiors.
People
Luca Giulio Ferreccio
Co-Founder & Senior Designer
With over 15 years in design, Luca combines academic expertise as NABA Academy lecturer with practical experience. He leads creative direction, specialising in merging historical references with contemporary spatial solutions for international clients.
F. Gasparotti
Co-Founder & Project Director
Bringing strategic vision to the studio, Gasparotti oversees project execution and client relations. Their background in business development ensures seamless implementation of complex design concepts across diverse cultural contexts.
Questions
What areas does SoFarSoNear Studio operate in?
We primarily work in Milan, London, Luxembourg, and Bali, with projects across Europe and Asia.
Do you specialise in residential or commercial design?
We offer both residential and commercial design services, adapting our approach to each project's needs.
Can you incorporate existing furniture into new designs?
Yes, we often integrate cherished pieces into contemporary schemes for cohesive, personalised spaces.
What is your design philosophy?
We blend tradition with innovation, focusing on bespoke solutions that reflect clients' identities through modern elegance.
Do you collaborate with international brands?
Yes, we partner with leading brands like Trevira CS and Hamilton Conte for premium materials and furnishings.
How do you handle long-distance projects?
We utilise digital tools for remote consultations and coordinate with local professionals for on-site execution.
