Business Details
25 Years
experience
Bespoke Wood Flooring Experts in London
Established in 2001, Jordan Andrews has built a reputation as a leading provider of bespoke wood flooring solutions. Our Istoria Wood Floors brand combines traditional craftsmanship with modern innovation, manufacturing premium engineered hardwood flooring in our North London factory. With over two decades of industry experience, we serve homeowners, architects, and developers across the UK, offering tailored flooring options that cater to both residential and commercial projects. Our commitment to quality is evident in every plank we produce, featuring FSC-certified materials and a meticulous production process that ensures dimensional stability and aesthetic excellence.We pride ourselves on staying at the forefront of design trends while maintaining rigorous quality control standards, enabling us to deliver flooring solutions that balance artistic expression with practical durability. Our team provides expert guidance throughout the selection and installation process, ensuring clients achieve optimal results whether undertaking DIY projects or working with contractors. As advocates for sustainable practices, we actively support British manufacturing and responsible forestry management through our FSC-certified product range.
Services
Bespoke Wood Flooring
Engineered Hardwood
Herringbone Patterns
Chevron Designs
FSC-Certified Flooring
Custom Colour Matching
Patterned Parquet
Commercial Flooring
Residential Installation
Sustainable Solutions
Details
- Year established: 2001
Highlights and features
- We offer over two decades of specialist experience in engineered hardwood flooring
- Our FSC-certified manufacturing process ensures responsible sourcing practices
- We provide made-to-order flooring with unlimited colour and pattern combinations
- Our North London factory enables direct quality control and faster turnaround times
- We combine traditional craftsmanship with advanced engineering techniques
Associations and certifications
- Forest Stewardship Council (FSC)
Services
Bespoke Wood Flooring
Our bespoke wood flooring service creates made-to-measure solutions tailored to individual spaces. Using premium hardwoods like oak and walnut, we offer unlimited colour, pattern, and finish combinations to match any interior design vision. Each floor undergoes rigorous quality checks to ensure dimensional stability and long-term durability while maintaining natural wood characteristics.
Engineered Hardwood
Our engineered hardwood flooring combines traditional aesthetics with modern stability. Constructed with a solid wood wear layer bonded to cross-grain substrates, this solution resists humidity changes while maintaining authentic wood appearance. Ideal for underfloor heating systems and moisture-prone areas, it offers lasting performance without compromising on visual appeal.
Herringbone Patterns
Herringbone pattern installation creates striking visual impact through interlocking V-shaped arrangements. Available in various wood species and finishes, this classic design choice adds architectural interest to both contemporary and traditional spaces. Our precision manufacturing ensures perfect alignment for professional results.
Chevron Designs
Chevron flooring features precisely cut planks forming continuous zigzag patterns with distinctive diamond edges. This runway-style design creates dynamic spatial effects while maintaining the natural beauty of wood. Our advanced cutting technology guarantees perfect angles for seamless installation.
FSC-Certified Flooring
Our FSC-certified flooring options guarantee responsibly sourced materials from well-managed forests. This environmental commitment maintains strict chain-of-custody standards while delivering premium quality. Choosing these products supports sustainable forestry practices without compromising on design possibilities or material performance.
Questions
What makes your wood flooring 'bespoke'?
We offer made-to-order flooring with unlimited colour, pattern, and size combinations to match your specific requirements.
Are your products environmentally responsible?
Yes, our FSC-certified flooring ensures materials come from responsibly managed forests with full chain-of-custody verification.
Can I visit a showroom?
We have London showrooms in Crouch End (open walk-ins) and Clerkenwell (by appointment) for product exploration.
What wood types are available?
We work with premium species including oak, walnut, and maple, offering various grades and finishes.
Do you serve commercial clients?
Yes, we supply bespoke flooring solutions for hospitality, retail, and office spaces alongside residential projects.
How long does production take?
Our direct factory quality control enables faster turnaround times compared to industry averages for custom orders.
