Alternative Flooring

Make an architectural statement with our extensive natural flooring collection. Choose from seagrass, sisal, coir, jute fibres or many others. Create stunning natural fibre carpets, flooring, rugs and runners for any location in the house. Invite a world of monsoon-grown grasses, Goan beaches and coconut husks into your home. Natural carpets and flooring look stylish, smart and contemporary allowing you to help the world by using renewable materials whilst maintaining a unique edge to your home decor.

Our mix of inspiring striped carpets, rug and runner designs get people talking and can be used in any interior design project or in any room. Whether it is loud and Rock 'n' Roll proud, bold with a Blocstripe, smart and subtle with Pinstripe or movie-star Iconic, there is a striped rug or striped runner for everyone. Perfect also for use as striped stair runners, striped stair carpets work beautifully in the home to add a feeling of space and width or height. Perhaps see the options available for bespoke striped rugs or runners using our online Make Me A Rug designer.

Browse through our selection of wonderful, 'shoes-off' snuggly wool rugs and runners below. Select your favourite and then make it into a bespoke, made to measure rug or runner with your choice of border style, fabric and colour. Simply click through on the swatch image, or start designing your rug now using our online Make Me A Rug. Be sure to check out or exclusive designer ranges from Ben Pentreath, Liberty Fabrics, Margo Selby & Ashley Hicks. If joy were made out of wool, it would be a squidgy thick carpet or rug with an all-natural chunky hug.

Wool is a wonderful natural fibre. It is a natural insulator, inherently fire retardant, easy to clean and has natural bounce backability. Shoes off, our snuggly wool carpets feel so luxurious. Why wouldn't you choose a wool carpet for your home? If joy were made out of wool, it would be a squidgy thick carpet or rug with an all-natural chunky hug. Our snuggly knits keep you warm and baffle out sound. They welcome you like an embrace from a long-lost friend. These berber loop style carpets are made from 100% wool and are mothproofed.

We love to be natural but dare to be different. Nature inspires us to create original interiors and our natural flooring revels in all sorts of different textures that add depth, interest and richness to an interior. Our products derive from sustainable natural resources from around the World; Coir and Jute from India, Grass from the coastal regions of China and Vietnam, Sisal from the breezy Mexican Gulf.

Our fine and chunky wools are full of natural character and big on texture. A wool rich carpet is as warm and welcoming as an open fire. It is sophisticated, luxurious, naturally soft and comfortable underfoot. Our snuggly knits will keep you warm and baffle out sound. Whether you are looking for demure and subtle, loud and proud or smart and contemporary, we have a wool carpet for everyone. Our wool carpets inspire passion and provenance; they welcome you like an embrace from a long-lost friend.