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Business Details
36 Years
experience
Bespoke Designer Sofas & Chairs in London
Established in 1990, WAWA has built a reputation for crafting bespoke designer sofas and chairs in London. Founded by Richard Ward, a sculptor with a background in the film industry, our workshop combines modern innovation with traditional craftsmanship. Each piece is handmade to order using sustainably sourced materials, including solid beech frames and high-performance upholstery. Our team prioritises comfort, functionality, and aesthetic elegance, offering personalised consultations to tailor designs to individual spaces. With a focus on timeless yet contemporary styles, we serve clients globally, delivering furniture that reflects both the customer's vision and our commitment to quality.

Our fabric partnerships with brands like Bute and Zimmer + Rohde ensure a curated selection of textures and colours. Over three decades, we have evolved iconic designs such as the Bay Window Sofa and Ottoman Folding Bed, driven by customer needs and creative experimentation. Sustainability underpins our processes, from material sourcing to production methods. Our showroom in Shoreditch showcases our evolving collections, while our dedication to detail remains unwavering. We pride ourselves on maintaining direct relationships with clients, ensuring every piece meets exacting standards.
Services
Bespoke Sofas Custom Chairs Sofa Beds Fabric Selection Worldwide Delivery
Details
  • Year established: 1990
Highlights and features
  • We offer bespoke sofas tailored to individual spaces and preferences.
  • Our furniture uses sustainably sourced, handcrafted materials for durability.
  • Innovative designs like the Bay Window Sofa solve urban living challenges.
  • A dedicated London-based team ensures meticulous attention to detail.
  • Global delivery with personalised customer consultations from design to delivery.
What people say
Large choice of fabrics Tailor made to fit Delivered worldwide Supremely comfortable Loyal customers
Services
Bespoke Sofas
Handmade-to-order sofas designed to fit individual spaces and preferences. Combining modern innovation with traditional craftsmanship, each piece uses sustainably sourced materials like solid beech frames and duck feather cushions. Ideal for clients seeking unique, durable furniture that reflects personal style.
Custom Chairs
Individually crafted chairs blending comfort and elegance. Available in classic or contemporary designs, they feature hand-tied springs and premium upholstery. Perfect for homeowners and interior designers requiring statement pieces that complement bespoke interiors.
Sofa Beds
Space-saving sofa beds transforming lounges into guest rooms. The Ottoman Folding Bed opens into a full-size double bed, combining sleek design with practicality. Ideal for urban living where multifunctional furniture is essential.
Fabric Selection
Curated fabrics from global brands like Bute and Sahco, including wool, linen, and performance materials. Clients receive expert guidance to choose textures and colours that balance aesthetics, durability, and lifestyle needs.
Worldwide Delivery
End-to-end delivery service for international clients. From packaging to logistics, we ensure safe, timely arrival of custom furniture. Complemented by virtual consultations to support overseas customers throughout the design process.
People
Richard Ward
Designer & Founder
Richard Ward, founder of WAWA, trained as a sculptor and worked in film before establishing his London furniture studio in 1990. His designs merge modernity with tradition, creating iconic pieces like the Bay Window Sofa through client-driven innovation.
Questions
What makes WAWA sofas unique?
Our sofas are handmade to order in London using sustainable materials and traditional techniques. Each design balances modern aesthetics with timeless comfort, tailored to fit your space and style.
Can I choose my own fabric?
Yes, we offer a curated selection of fabrics from brands like Bute and Zimmer + Rohde. Clients can also request samples or discuss custom material options with our team.
Do you deliver outside the UK?
We deliver worldwide, with packaging and logistics managed to ensure your furniture arrives safely and promptly.
How long does production take?
Lead times vary by complexity but typically range from 8 to 12 weeks. We provide updates throughout the handmade process to ensure transparency.
What is the Bay Window Sofa?
A signature design fitting Victorian bay windows, combining ergonomic comfort with space-saving geometry. Available in multiple configurations to suit different angles and room sizes.
Who is Richard Ward?
Richard Ward is WAWA's founder and lead designer. A former sculptor and film industry professional, he established the studio in 1990, pioneering bespoke furniture that merges artistry with functionality.
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