Business Details
36 Years
experience
Expert Home Building Services in Walsall
Established in 1990 by Bill and Pat Friel, our family-run business has built a reputation for delivering high-quality homes across the West Midlands and Staffordshire. Our team combines decades of expertise with a commitment to craftsmanship, using premium materials and skilled tradespeople to ensure every property meets exacting standards. From new builds to renovations of listed properties, we focus on creating thoughtfully designed homes that blend modern luxury with historical charm. Our portfolio spans family residences, retirement developments, and luxury apartments, each tailored to meet local community needs. We prioritise energy efficiency, incorporating LED lighting and high-performance insulation to reduce running costs.As active community supporters, we sponsor local events and charities, reflecting our values of integrity and social responsibility. Our dedicated sales team offers a personalised journey from initial viewing to completion, with a two-year customer care package and NHBC warranties for new builds. With over 30 years of experience, we remain committed to innovation while maintaining traditional building methods that ensure lasting quality. Our collaborative culture fosters continuous employee development, ensuring every project upholds our legacy of excellence.
Services
New Build Homes
Expert Renovations
Retirement Developments
Luxury Apartments
Barn Conversions
Details
- Year established: 1990
Highlights and features
- We have over 30 years of experience in bespoke home construction and renovations
- Our family-run team maintains rigorous quality control from design to completion
- We implement energy-efficient specifications including LED lighting and cavity wall insulation
- Our properties feature NHBC warranties for new builds and Architects Certificates for renovations
- We actively support local communities through charity partnerships and event sponsorship
What people say
Exceptional workmanship
Energy-efficient designs
Personalised service
Timely completions
Community-focused approach
Services
New Build Homes
We construct new homes to the highest specifications using premium materials and skilled tradespeople. Our developments feature energy-efficient LED lighting, high-performance insulation, and modern amenities while maintaining architectural integrity. Properties benefit from NHBC warranties and undergo rigorous quality checks before handover to ensure long-term value and comfort.
Expert Renovations
Specialising in heritage property conversions and listed building renovations, we blend modern luxury with historical character. Our team preserves original architectural features while implementing contemporary upgrades. Renovated properties receive Architects Certificates, ensuring structural integrity and compliance with conservation area requirements across Staffordshire and the West Midlands.
Retirement Developments
We create luxury retirement apartment complexes designed for the over-60s, featuring accessible layouts with walk-in showers and underfloor heating. Our developments incorporate communal spaces while maintaining private outdoor areas, ensuring both comfort and social connectivity in prime locations throughout the region.
Luxury Apartments
Our premium apartment developments combine modern design with practical functionality in sought-after city centre locations. Units feature high-spec kitchens, contemporary bathrooms, and integrated smart technology. Each development considers local character while meeting demand for aspirational urban living spaces.
Barn Conversions
Transforming historic agricultural buildings into bespoke family homes, we maintain original features like exposed beams while adding modern comforts. Our conversions balance period charm with energy efficiency, creating unique countryside properties that preserve regional architectural heritage.
People
Bill Friel
Founder
Bill established Friel Construction in 1990, bringing decades of construction expertise to lead the company's strategic direction. He continues to oversee operations with a hands-on approach, ensuring quality standards are maintained across all developments.
Pat Friel
Co-founder
As co-founder, Pat Friel plays a key role in maintaining the company's values of quality and integrity. She contributes to business decisions alongside Bill, ensuring their shared vision guides every project undertaken by the family business.
Emma
Sales Team
Emma is part of our dedicated sales team, guiding customers through property viewings and purchases. She works closely with clients to understand their needs and ensure a smooth buying journey from initial enquiry to completion.
Katie
Sales Team
Katie supports home buyers throughout the purchasing process, offering expert guidance on available developments. She coordinates viewings and provides detailed information about property specifications and community benefits in her role within our sales team.
Clare
Interiors Expert
Clare contributes to interior design decisions and helps customers personalise their new homes. She works closely with buyers to select finishes and layouts, combining practical considerations with aesthetic preferences during the purchasing journey.
Questions
How can I register interest in upcoming developments?
Contact our sales team via phone or our website's enquiry form to receive early notifications about new developments and available plots.
What after-sales support do you provide?
We offer a two-year customer care package with an in-house team, plus NHBC ten-year warranties for new builds and Architects Certificates for renovated properties.
Can I view existing properties before purchasing?
Yes, most homes are sold when complete rather than off-plan. We offer viewings by appointment with guided tours of available properties and show homes.
Do you offer community-focused developments?
We prioritise creating homes that integrate with local areas, including conservation area projects and community event sponsorship across Staffordshire and the West Midlands.
What sustainability features are included?
Our properties incorporate energy-efficient heating systems, LED lighting, cavity wall insulation, and low-energy bulbs as standard to reduce running costs.
How long does the buying process take?
Property reservations last six weeks with fixed pricing. Completion typically occurs ten working days after notice, following quality inspections and legal formalities.
