Business Details
Luxury Interior Design in the Midlands & Cotswolds
Chapter Seven Design is a luxury interior design studio specialising in creating calm, intelligent, and layered interiors tailored to clients' lifestyles. Established to combine understated sophistication with personal client care, we work on full-home transformations, renovations, and new builds across the Midlands and Cotswolds. Our approach prioritises thoughtful design, quiet refinement, and functional elegance, collaborating closely with architects and trusted contractors to deliver seamless project coordination. With a focus on architectural heritage and modern living, we curate spaces that balance timeless aesthetics with practicality. Our team, led by Andy and Joanne Smith, brings technical expertise and meticulous attention to detail, ensuring every project reflects clients' tastes while enhancing their quality of life.We limit our annual project intake to maintain exceptional standards, offering services from concept design to final installation. Our work has been praised for its transformative impact, with clients highlighting our ability to reimagine spaces through innovative layouts and refined finishes. Based in Hinckley, we serve locations including Solihull, Birmingham, Warwickshire, and the Cotswolds, combining regional knowledge with a commitment to enduring design principles.
Services
Full-Home Transformations
Virtual Interior Design
Bespoke Joinery Design
Lighting Consultation
Project Coordination
Space Planning
Material Sourcing
Styling Services
Details
- Year established: 2025
Highlights and features
- We offer 15+ years combined experience in architectural technology and interior design
- Our team holds degrees in Architectural Technology and Digital Innovation
- We provide end-to-end project coordination from concept to installation
- We maintain partnerships with trusted contractors across the Midlands region
- Our process includes detailed 3D visualisations and CAD drawings for clarity
What people say
Incredibly patient
Thoughtful solutions
Transformative results
Seamless process
Meticulous details
Services
Full-Home Transformations
Our Complete service delivers end-to-end luxury interior design for entire properties. We handle spatial layouts, lighting design, bespoke joinery, and final styling while managing procurement and timelines. This comprehensive approach ensures every element aligns with your lifestyle and architectural context, whether renovating period properties or designing new builds. Our process includes detailed CAD drawings, 3D visualisations, and curated material selections to create cohesive, timeless spaces.
Virtual Interior Design
This remote service provides tailored design solutions for single rooms or distant projects. It includes a one-hour Zoom consultation, bespoke layout plans, curated moodboards, and sourcing lists delivered digitally. Ideal for clients outside our working area or those needing focused guidance without on-site visits, this service offers professional expertise through virtual collaboration while maintaining our signature attention to detail and functionality.
Bespoke Joinery Design
We create custom joinery solutions that enhance both aesthetics and functionality. Our designs integrate seamlessly with overall interior schemes, focusing on precise detailing and premium materials. From built-in storage systems to statement pieces, each element is crafted to improve spatial flow and meet specific lifestyle needs while maintaining our commitment to timeless elegance and technical excellence.
Lighting Consultation
Our lighting design service optimises natural and artificial light to enhance spatial atmosphere. We develop layered lighting schemes that highlight architectural features while ensuring practical illumination. The process includes selecting fixtures that complement interior styles and creating plans that balance aesthetics with functional requirements, resulting in spaces that feel both welcoming and sophisticated.
Project Coordination
We oversee all aspects of project delivery from initial concept to final installation. This includes managing timelines, coordinating contractors, and ensuring adherence to budgets. Our comprehensive coordination ensures seamless implementation of design plans while maintaining quality control throughout the renovation or construction process, allowing clients to enjoy stress-free transformations.
People
Andy Smith
Creative Director
With a background in building services engineering and architectural technology, Andy specialises in solving technical design challenges while maintaining aesthetic integrity. He focuses on creating functional spaces that reflect clients' lifestyles through meticulous attention to detail and innovative problem-solving.
Joanne Smith
Business Director
Joanne manages project coordination and client relations, leveraging her business management expertise to ensure smooth project delivery. She oversees material sourcing, timeline management, and budget control while maintaining open communication with clients throughout the design process.
Questions
Do you work with our architect or builder?
Yes, we collaborate with your chosen professionals or can recommend trusted partners we regularly work with.
Can you help with one room only?
Yes, our Virtual Interior Design service is ideal for single rooms or remote projects.
Do you design outside the Midlands?
We undertake selected projects across the UK while maintaining our signature design approach.
What services do you offer?
We provide full-home transformations, boutique room designs, tailored consultations, and virtual design services.
How do you ensure project quality?
We maintain quality through detailed planning, regular site visits, and working with experienced contractors.
What is your design philosophy?
We create timeless interiors that balance architectural heritage with modern functionality through thoughtful detailing.
