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Business Details
Luxury Flooring in Haslemere, Surrey
The Silkroad UK is a boutique flooring company established in Haslemere, Surrey, specialising in premium flooring solutions. We provide a comprehensive supply and installation service, employing our own lead fitters to ensure consistent quality across all projects. Our expertise spans luxury vinyl tiles, bespoke engineered oak flooring, natural stone, carpets, and stair runners from renowned brands like Roger Oates and Fleetwood Fox. With over four decades of combined experience in the flooring sector, our team delivers honest advice and tailored service, prioritising sustainability by sourcing materials from the UK and Europe wherever possible.

Our showroom showcases hand-selected products with proven durability, complemented by a collaboration with Natasha Meechan Interior Design for holistic interior solutions. We serve clients across London and the South East, offering private consultations and maintaining rigorous quality control from initial design to final installation.
Services
Wood Flooring Carpets Luxury Vinyl Tiles Stair Runners Custom Rugs
Highlights and features
  • We employ our own lead fitters with decades of industry experience.
  • Our bespoke service includes private consultations outside regular hours.
  • We prioritise UK/European-sourced materials for quality and sustainability.
  • Our showroom features hand-selected products with proven durability.
  • We collaborate with Natasha Meechan Interior Design for holistic solutions.
Services
Wood Flooring
Our bespoke engineered oak flooring combines durability with aesthetic appeal. Sourced sustainably from European forests, each plank is hand-finished to client specifications. Our expert fitters ensure seamless installation, offering customisation options for colour, texture, and pattern.
Stair Runners
Premium stair runners from Roger Oates and Fleetwood Fox enhance both safety and style. Installed using traditional techniques, these wool runners feature hand-sewn mitres and align perfectly on complex stair shapes for a tailored finish.
Luxury Vinyl Tiles
Waterproof luxury vinyl tiles mimic natural materials like wood and stone. Ideal for high-traffic areas, our range offers scratch-resistant durability with authentic textures. Expert fitting ensures seamless transitions between rooms.
Custom Rugs
Tailored rugs designed to client specifications using Alternative Flooring's online tool. Available in wool or natural fibres, these rugs combine practicality with unique design elements to complement any interior scheme.
Natural Stone
Premium natural stone installations featuring marble, limestone, and slate. Our fitters ensure precise cutting and finishing, creating durable surfaces that enhance both residential and commercial spaces with timeless elegance.
People
Alan Baker
Founder and Director
With 40 years in flooring, Alan established The Silkroad after training as an upholsterer. His expertise spans product knowledge and client relations, ensuring exceptional standards across all projects.
Amanda Baker
Director
Amanda oversees office management and accounts, leveraging 17 years of administrative experience in marketing sectors to support the business's operational efficiency.
Amy
Client Relations
Amy manages front-of-house operations and client relationships, combining customer service expertise with generational knowledge of the flooring industry.
Matthew Feast
Specialist Fitter
Apprentice-turned-expert Matthew has fitted floors since 2006. His hands-on experience ensures precise installations of complex flooring solutions across residential and commercial properties.
Questions
What flooring options are available for high-traffic areas?
Luxury vinyl tiles and natural stone offer durable, scratch-resistant solutions ideal for hallways and utility rooms.
Can I get bespoke flooring designs?
Yes, our custom rugs and hand-finished wood flooring allow full personalisation of colours, patterns, and textures.
Do you provide installation services outside Surrey?
We serve London and the South East, with private consultations available for clients beyond our primary service area.
How do you ensure sustainable sourcing?
We prioritise UK and European suppliers like Roger Oates, ensuring ethical production and reduced environmental impact.
What after-sales support do you offer?
Our team provides ongoing maintenance advice and support for all installed flooring products.