Business Details
21 Years
experience
Expert Architectural Design & Urban Planning
Craft:pegg is a multi-disciplinary design practice established in 2005 by directors John Pegg and Paula Craft. Our work explores the interconnected relationship between landscape, art, architecture, and urban design, delivering projects at all scales from feasibility studies to construction. With expertise in high-profile projects across the UK and Middle East, we specialise in public open spaces, memorial design, urban regeneration, and sustainable development. Our directors hold professional qualifications from RIBA, ARB, and the Landscape Institute, combining academic rigor with practical experience gained through leadership roles in international design firms.We collaborate with multidisciplinary teams across the UK and globally, prioritising cultural heritage integration, ecological sensitivity, and innovative spatial solutions. Our portfolio includes award-winning projects such as Splash Point in Worthing, the Ise Corridor sustainable transport network, and the National Stone Collection educational resource. Through research-led practice, we address contemporary challenges in urbanism and landscape design while maintaining a commitment to design excellence and community engagement.
Services
Urban Design
Landscape Architecture
Public Art Projects
Memorial Design
Sustainable Development
Neighbourhood Planning
Architectural Consultancy
Cultural Heritage Integration
Details
- Year established: 2005
Highlights and features
- We combine RIBA-accredited architectural expertise with Landscape Institute-certified design knowledge
- Our directors have led high-profile projects in the UK and Middle East since 2005
- We specialise in integrating cultural heritage with modern urban design requirements
- Our research-led approach informs innovative solutions for complex spatial challenges
- We maintain strong academic connections through teaching roles at UK universities
Associations and certifications
- Royal Institute of British Architects (RIBA)
- Landscape Institute (LI)
Services
Urban Design
We create cohesive urban environments through strategic masterplanning and public realm design. Our approach integrates cultural heritage with modern functionality, delivering sustainable transport networks and mixed-use developments. Projects include the Ise Corridor sustainable transport initiative and Westown Cairo residential development.
Landscape Architecture
Our landscape design specialises in creating ecologically sensitive environments that enhance biodiversity. We deliver park spaces, memorial gardens, and waterfront developments using locally sourced materials. Notable projects include the National Stone Collection and Gunpowder Park's ecological restoration.
Public Art Projects
We integrate art into urban landscapes through bespoke installations and architectural features. Our work includes the Splash Point promenade in Worthing and the Thames Archipelago floating islands competition winner, combining functionality with artistic expression.
Memorial Design
We create sensitive memorial spaces that balance remembrance with community use. Our designs incorporate natural materials and contextual elements, as seen in the Family Memorial in West Sussex and Commonwealth War Memorial in Dover projects.
Neighbourhood Planning
We provide specialist consultancy for local communities shaping development plans. Our work includes design coding and foundational analysis to help parishes direct development scale and character across multiple UK locations.
People
John Pegg
Director
BSc MA MLA(Harvard) MLI qualified landscape architect with extensive experience in urban design projects. Former academic and practitioner with expertise in memorial landscapes and public realm design.
Paula Craft
Director
BArch MArch(Harvard) RIBA qualified architect with specialist knowledge in sustainable urban development. Holds teaching positions at UK universities and has led major projects in the Middle East.
Questions
What architectural services does craft:pegg offer?
We provide urban design, landscape architecture, public art installations, memorial design, and neighbourhood planning services for public and private sector clients.
In which regions does craft:pegg operate?
We primarily work across the UK with significant projects completed in the Middle East, including Dubai and Beirut.
What qualifications do your directors hold?
Our directors are RIBA-registered architects and Landscape Institute Chartered members with Harvard University postgraduate qualifications.
Can you handle large-scale urban regeneration projects?
Yes, we have extensive experience in major projects like the Ise Corridor sustainable transport network and Westown Cairo development.
Do you work on memorial and commemorative spaces?
Yes, we specialise in sensitive memorial design, including the Family Memorial in West Sussex and Dover's Commonwealth War Memorial.
