Business Details
19 Years
experience
Handmade FELT Rugs & Accessories in London
Established in 2007, FELT bridges centuries-old Kyrgyzstani craftsmanship with contemporary interior design. Our founder Tim Moock discovered Shyrdak rugs during BBC assignments in Central Asia and pioneered their ethical importation to the UK. With over 15 years' experience, we collaborate directly with nomadic women artisans in the Tien Shan mountains, ensuring fair trade practices and cultural preservation. Our collection combines traditional geometric symbolism with modern aesthetics, offering bespoke and ready-made rugs, cushions, and floor cushions.Showrooms in London and Somerset provide tactile experiences, while our global shipping extends this heritage craft worldwide. Recognised by The Financial Times and Houzz, we maintain strict quality standards through Kyrgyz government-accredited partnerships. Our team's expertise spans art history, sustainable commerce, and interior design consultancy, serving both private clients and trade professionals.
Services
Handmade Rugs
Custom Commissions
Cushion Sets
Floor Cushions
Ethical Sourcing
Details
- Year established: 2007
Highlights and features
- 15+ years pioneering ethical trade with Kyrgyz nomadic communities
- Bespoke commissions tailored to exact size and design specifications
- Direct partnerships ensuring fair wages for artisan women
- Expert guidance from founder Tim Moock, a Shyrdak specialist
- Sustainable practice preserving ancient felt-making traditions
Associations and certifications
- Kyrgyz Government Accreditation
What people say
Breathtaking quality
Super helpful
Exquisite craftsmanship
Professional service
Unique investment pieces
Services
Handmade Rugs
Authentic Shyrdak rugs crafted by Kyrgyz nomads using centuries-old techniques. Each piece combines geometric symbolism with practical insulation properties. Available in traditional and contemporary patterns, these wool floor coverings range from 0.5m to 4.0m dimensions. The tactile surfaces feature interlocking positive/negative designs that narrate cultural stories.
Custom Commissions
Tailored rug creation service allowing specific size, colour, and pattern requests. Clients collaborate directly with artisans through our London showroom. No additional cost compared to standard sizes. Process includes design consultation and production updates. Ideal for unique interior requirements or architectural spaces needing precise dimensions.
Cushion Sets
Matching cushion collections using the same high-quality felt as rugs. Available in 50cm squares or 90cm floor cushions. Each piece features dual-sided geometric patterns with hand-stitched detailing. Includes duck feather inserts and linen backing options. Perfect for complementing rug installations or standalone decor accents.
Ethical Sourcing
Direct partnerships with Kyrgyz artisan communities ensuring fair wages and cultural preservation. Our accreditation guarantees sustainable practices and traditional method maintenance. Revenue supports nomadic families' economic independence while protecting intangible heritage crafts from commercial dilution.
Global Shipping
Comprehensive logistics service for worldwide rug and accessory distribution. Includes secure packaging, tracking, and customs documentation. Available for both retail and trade orders. Delivery charges calculated based on item dimensions and destination region.
People
Tim Moock
Founder
Established FELT in 2007 after discovering Shyrdaks during BBC assignments in Central Asia. Holds MA in History of Art and MBA. Recognised expert in Kyrgyz textile heritage with two decades of field experience. Oversees all design and ethical sourcing operations.
Questions
What are Shyrdak rugs?
Shyrdak rugs are hand-felted wool textiles from Kyrgyzstan, featuring geometric patterns that symbolise elements of nomadic life. Each piece combines traditional symbolism with contemporary design.
How are the rugs made?
Artisans use 2,500-year-old techniques involving wet-felting Merino wool on reed mats, rolled and dragged by horse. The process creates durable, interlocking patterns with symbolic significance.
Can I customise rug designs?
Yes, we offer bespoke commissions allowing custom sizes, colours, and pattern combinations while maintaining traditional craftsmanship standards.
Do you ship internationally?
We provide global shipping services for all rugs and accessories, with delivery options available upon request.
What sustainability practices do you follow?
Our process uses natural wool dyes, traditional non-mechanised production, and fair trade partnerships that directly benefit Kyrgyz nomadic communities.
