Business Details
39 Years
experience
Your Dream Kitchen Starts Here
Established in 1987, Choice Interiors has built its reputation on creating bespoke kitchens, bedrooms, and custom furniture that reflect each client's unique vision. Our team of skilled craftsmen combines traditional techniques with ethically sourced FSC- and PEFC-certified materials to deliver high-quality, sustainable solutions. With over 95% of our business coming from personal referrals, we prioritise individuality, attention to detail, and lifetime after-sales support.Our process begins with a consultation to understand your specific requirements, followed by handcrafted production and professional installation. Sustainability is central to our operations, from using water-based paints to recycling waste materials. As a family-run business, we remain committed to maintaining the highest environmental, social, and economic standards while offering flexible financing options for larger projects.
Services
Bespoke Kitchens
Bedroom Cabinetry
Commercial Furniture
Sustainable Interiors
Custom Storage Solutions
Details
- Year established: 1987
Highlights and features
- Over 35 years of bespoke cabinetry expertise
- Ethically sourced FSC and PEFC certified materials
- Lifetime after-sales support included
- Personalised design consultation service
- Flexible financing options available
Associations and certifications
- FSC
- PEFC
What people say
Breath of fresh air
Luxury bespoke bedroom
Perfect storage solution
Lifetime after-sales support
Sustainable materials
Services
Bespoke Kitchens
Our bespoke kitchen designs start with personal consultations to understand your lifestyle needs. Using ethically sourced materials, our craftsmen create functional, beautiful spaces with lifetime support. Each project includes site visits, custom manufacturing, and professional installation.
Bedroom Cabinetry
Transform bedrooms into tranquil retreats with custom storage solutions designed around your requirements. We incorporate premium materials and traditional techniques to maximise space efficiency while maintaining aesthetic elegance, with personal after-sales maintenance included.
Commercial Furniture
Specialist commercial interior solutions for hospitality and healthcare sectors, featuring custom panelling, shelving, and furniture installations. Our projects blend functional design with aesthetic appeal, featuring recent work for the Rugby World Cup Gentlemen's Club and Carters Restaurant.
Sustainable Interiors
Environmentally conscious approach using FSC-certified woods and water-based finishes. We maintain recycling programs for waste materials and employ energy-efficient manufacturing processes while ensuring no compromise on quality or design integrity.
Custom Storage Solutions
Maximise space efficiency with individually designed storage systems for entertainment areas, home offices, and studies. Each installation combines functional requirements with aesthetic considerations, featuring handcrafted bookcases and media units.
Questions
What areas do you serve?
We primarily serve Birmingham and the wider West Midlands region, with bespoke projects tailored to individual client needs across residential and commercial sectors.
How sustainable are your materials?
All wood comes from FSC and PEFC certified suppliers with environmental management systems, using water-based paints and maintaining waste recycling programs across our operations.
What makes your cabinetry unique?
Each piece is individually designed and handcrafted without off-the-shelf solutions, ensuring complete customisation from initial concept through to final installation.
Do you offer after-sales support?
We provide lifetime after-sales support as standard, with a 48-hour response time for resolving any issues that may arise with our installations.
Can you help with commercial projects?
Yes, we create bespoke commercial interiors for restaurants, care homes, and retail spaces, as evidenced by our completed projects with Kings Norton Care Home and Carters Restaurant.
What is your consultation process?
We offer home consultations at convenient times, working closely with clients to understand their vision before creating factory-ready plans for approval.
